Job Description

CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,000 locations globally. Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.

Overview: Elevate your career with CHAGEE as a Consumer Insights Researcher. In this position, you will play a critical role in driving CHAGEE’s US expansion by analyzing consumer behavior, market trends, and competitive insights. Your work will directly influence decisions on store locations, product offerings, marketing strategies, and customer experience improvements, ensuring CHAGEE stays ahead in a competitive market. This is your opportunity to make a meaningful impact by transforming data into actionable strategies that fuel growth and innovation. Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.

What you'll do:

• Design and execute studies to explore consumer preferences, market trends, and brand performance.
• Develop visually compelling reports and presentations to showcase findings and actionable recommendations for stakeholders.
• Leverage tools like SPSS, Tableau, and Excel to extract insights and identify trends.
• Monitor industry trends and competitive activities to identify potential opportunities and risks.
• Coordinate and manage research events, including focus groups, product and concept testing, and in-depth interviews, making sure everything runs smoothly and leads to meaningful insights.
• Work cross-functionally with Marketing, Product Development, Operations, and Business Development teams to ensure insights drive informed decision-making and align with the company’s strategic goals.
• Work closely with external vendors to handle research logistics and timelines, keeping projects on track and delivering quality results.
• Demonstrate flexibility and adaptability in a rapidly evolving environment.
• Be prepared for duties and responsibilities to evolve, and show a willingness to step outside of your usual scope to support the company's growth. Expect opportunities for personal and professional growth as you navigate new challenges.

Experience you need to be successful:

• Bachelor’s degree in Marketing, Psychology, Sociology, Data Science, Statistics, or a related field.
• 3-5 years experience in consumer insights, market research, or a related field.
• Proven experience managing qualitative and quantitative research projects end-to-end, from initial design and planning to delivering actionable results to stakeholders.
• Proficiency in statistical software (e.g., SPSS), data visualization tools (e.g., Tableau), and survey platforms (e.g., SurveyMonkey).
• Familiarity with consumer insights or market research methodologies such as surveys, concept testing, focus groups, and in-depth interviews.
• Ability to uncover answers to broad or unique business questions through secondary research, including online searches, analyzing industry reports, and leveraging creative problem-solving techniques.
• Strong analytical skills to interpret complex data and identify actionable insights.
• Excellent storytelling and communication skills to present findings effectively.
• Project management skills to handle multiple projects under tight deadlines.
• Interpersonal skills to collaborate with cross-functional teams.

What We Offer:

• Competitive salary
• 401K with company match to secure your future
• Comprehensive medical, dental, and vision insurance with company contribution for individuals and dependents
• On-site fitness center and wellness programs
• Generous paid time off and sick policy
• Income protection including Disability, Life, and AD&D insurance
• EAP Program to support your wellness objectives

Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate global tea enthusiasts. Apply now and be part of something truly extraordinary!

Job Tags

Similar Jobs